Too many guys have been told that midlife is a crisis, and that everything is downhill from there. That was not my own experience or the thousands of men I have seen in my clinical practice at MenAlive since we launched in 1972. I have written seventeen books to improve the mental, emotional, and relational health of men and their families since my first book, Inside Out: Becoming My Own Man was published in 1983, the year I turned 40.

                In his book Learning to Love Midlife, my colleague Chip Conley, co-founder and CEO of the Modern Elder Academy, says,

                “In my opinion (and that of a growing number of sociologists), in the world with more and more centenarians, midlife may last from 35 to 75. Just as adolescence is a transitional stage between childhood and adulthood, maybe part of the midlife role is to be a transitional stage between adulthood and elderhood.”

                Conley shows us that midlife need not be a crisis, but a chrysalis to the most passionate, powerful, productive, and purposeful time of a man’s life. Yet, we can’t do it alone.

                In a recent article, “Gameday is a Game Changer in the Emerging  Men’s Health Field,” I introduced you to Dr. Evan Miller, who I had the pleasure of interviewing about a highly effective program that had the potential to help millions of midlife men. I asked Dr. Miller how he came to be involved with men’s health issues.

                “Similar to you, my background is on the clinical side,” he told me, “I’m a PhD in clinical psychology so I come at this whole medical health care world from a very psychological angle. After grad school I got right into the addiction treatment industry and started a treatment center.”

                He went on to tell me how he came to realize that it was better to help address men’s needs before they were having serious health problems. After having his testosterone levels checked and finding they were very low, he was able to head off potential problems and later founded Gameday Men’s Health.

                “I wanted to cast a wider net,” Dr. Miller said, “and wanted to get the average mainstream guy feeling better.” Gameday Men’s Health has become a success with centers throughout the country.

Hammer & Nails: From Shark Tank to Mainstreet, Men Are Looking and Feeling Great

                When I met Aaron Meyers, the President and Chief Operating Officer of Hammer & Nails, I found another kindred spirit who cared about the health and wellbeing of men. The vision began with Michael Elliot and his unsuccessful request for funds on the popular T.V. series Shark Tank in September 2014.

                Life for young Michael Elliot was hard. The former ward of the state was only twenty and had been homeless in Philadelphia for almost two years. He had no formal education, no family and no support. Instead of letting the circumstances that led to his difficult life drag him down, the young man used his considerable determination and intelligence to make his life a success.

                Elliot had numerous business ideas that failed, but he never gave up. An uncomfortable experience during a manicure and an idea stemming from it led him to open a nail salon with a difference, it was targeted towards men rather than women. Only months after conceiving the concept, he opened his first Hammer & Nails salon in Los Angeles in November 2013. After six months operating the business he applied to appear on Shark Tank, primarily to interest one of the sharks in helping him to franchise the business nationally, and was accepted.

                Though he couldn’t convince any of the Sharks to invest in his idea of a salon for men, Aaron Meyers understood the vision, believed in the idea, and had the expertise in franchising to make the business a success. I recently had the good fortune to interview Aaron Meyers and learn more details about this innovative and unique program for men.

                “We’ve built a man cave, and it has everything you’d expect and more,” Aaron told me. “You get your own TV and remote, noise-canceling headphones, a complimentary frosty beverage, and every seat is custom crafted with your comfort being priority number one. You are going to feel like a modern-day king. And, oh yeah, you can get a haircut, shave or a manicure & pedicure, to help keep your appearance on point.”

                Aaron told me they focus on successful mid-life men, but they are seeing more and more younger men. Men of all ages are looking for a male experience where guys can relax and get the kinds of pampering we might get at an expensive health spa. Whatever our age and whatever we do for a living, we want to be at our best.  Hammer & Nails is manly care for the man who is ready to embrace total care and wellbeing.

                As of 2025, the number of franchises had grown from 13 to 41. There are now 10 locations in California, 9 in Ohio, 3 in Virginia, 2 in Texas, 2 in North Carolina, 2 in Connecticut, 2 in Florida, 1 in Arizona, and 1 in Pennsylvania. And there are more coming. Feedback from customers have also been positive. Take their West Hollywood location, for example, it currently has a 4.8-star rating out of 365 reviews, with many praising the barber shop for its skill and service. Some have even described their barbers as having “magic hands.” You can check out their locations here.

                I remember my own experiences with grooming. Growing up, I didn’t think much about haircuts. I would get one when my mother complained I looked scruffy and I would always go to the same barber shop close to our house. The owner, Eddy, would usually cut my hair, generally a quick buzz cut. It has only been in recent years that I have come to see the value of a full-service experience.

                I had the good fortune to find Martin who was an old-time European barber in my hometown. He and his wife, Helga, owned a little shop in Willits. Helga took care of the women and Martin helped the men. He took his time and worked to give you the style that would make you look good. But the best part was the head, neck, and shoulder massage that accompanied the cut. It was the best part of the experience. I would often see him instead of getting a massage, he was that good.

                As I’ve gotten older, my feet have become more important. I walk every day to stay healthy and getting my toenails clipped is difficult to do myself. There is a salon in town where women get their fingernails and toenails clipped, but even walking by on the street you can smell the chemicals. A friend said he went to get his toes clipped and I gave it a try. The experience left much to be desired. All the staff wore masks to help them breathe. The patrons got used to the toxic chemicals, but I care too much about my own health to accept a toxic environment.  I’d rather wait for Hammer & Nails to come to my town.

                “Today’s extraordinary man deserves a grooming experience that tends to the whole man,” Aaron told me in our interview. “In a space that’s far from take-a-number haircut farms and pedicure stations that reek of acrylic fumes. It’s time to care about the care that goes into men’s grooming. And it starts at a place where men’s care is all we care about. That, and a good drink.”

                To learn more about Hammer & Nails you can do so there. To watch the in-depth interview I did with Aaron Meyers, you can do so here.

                If you would like to read other articles on men’s health and wellbeing, come visit me at https://menalive.com/.