Life Skills

Book launches in Paris and New York – Permanent Style

  • Mar 30, 2024
  • 103
Book launches in Paris and New York – Permanent Style

We’re going to have launch parties for the new book, The Casual Style Guide, in both Paris and New York over the coming months. The Paris launch will be on April 18th at Beige, and New York on May 16th at The Armoury.

I’m really excited about this. The London launch at Clutch was fun, and it will be great seeing a wide range of readers in both France and the US. I know guys in Paris have been asking for an event of some sort for a while, and the new Beige store is a beautiful place to do it.

As you may have seen from the PS Shop, we’ve sold out of the Casual Style Guide online, incredibly. It took six years to sell out of the first one, and a little over six days to sell out of the new one! But we have kept some stock aside for the two launches, so there will be books available to buy and get signed at both events. Feel free to bring along your own copy of the book as well, or indeed any other books if you would like them signed.

Stockists around the world also have copies, so please check your local store. Even if it’s not in the same city, they’re nearly all selling online so you can pick it up that way. We’ve also placed an order for a second edition, which will arrive in June. Shops are sending re-orders in anticipation of that, and anyone ordering on the PS Shop will get theirs once the new copies come in.

Thank you everyone for your support. Jamie and I really have found it quite overwhelming.

And thank you so much to the guys at Beige and The Armoury for hosting us. The details of the two events are below. No need to RSVP to either, just turn up and say hello.


  • Beige Habilleur
  • Thursday April 18th
  • 86 Rue Bonaparte (new shop, Paris 6)
  • 6-8pm

New York

  • The Armoury
  • Thursday, May 16th
  • 13 East 69th St (Upper East Side shop)
  • 6-8pm

Beige images credit: Photo, Julien T Hamon; AD, Pierre-Alexis Guinet 

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