I swear, we didn’t try to create any of this hype. The Casual Style Guide, the book Jamie Ferguson and I published in March, was just popular. Particularly with wholesale accounts – menswear shops around the world – who bought up much of the stock before it could go on the PS shop.

That meant those books went fast, and suddenly shops were getting anxious phone calls asking if they had copies. If you did want to create hype around a launch, it would be hard to do a better job.

Fortunately, we immediately ordered a second edition and that has now arrived. Several hundred readers have already pre-ordered copies, and those should have started going out. A lot of shops have restocked too. Everyone else, you can now buy your copy on the PS Shop here.

The first book, plain old The Style Guide, is still in stock on the shop and several of the stockists have taken copies of those too.

My talented-photographer partner and I are eternally grateful for your support.

That’s my slubby double-breasted linen jacket from Ciardi above, by the way, worn with a silk/cotton shirt (Sictess, Columbia Silk, K14 5000/100) made by D’Avino.

I found the jacket really good for travelling – with a white T-shirt, black jeans and Alden loafers for casual, and here with a cream shirt and brown tailored trousers in the evening. I’ll do something showing that little travel capsule another time.

All photos taken from the book launch at The Armoury in New York. Thank you to everyone there for making us so welcome, and throwing such a great party. Sorry to the two readers who didn’t get copies because we ran out. We finally have more!

Thanks to Chris Fenimore for the photography