It’s that time of year again. Black Friday is upon us, and as always it’s a great opportunity to thriftily fill holes in your wardrobe, pick up bargain Christmas gifts and save money on grooming gear. Provided you’re able to sift through the seemingly endless supply of deals.

Every brand and retailer seems to offer some sort of ‘unmissable’ Black Friday deal or discount. But which ones are actually worth checking out? To answer that question for you, we’re rounding up all the best offers from our favourite, Ape-approved brands. From discounted clothes to reduced-price hair products and watches – whatever’s on your shopping list, you’ll be able to tick it off all at once here.

We’ll be adding to this list as and when new Black Friday deals emerge, so keep checking back to stay abreast of the latest offers.

SIRPLUS

SIRPLUS is based on a simple idea: that throwing away fabric that’s no longer wanted or isn’t ‘cool’ anymore isn’t, well… cool anymore. Every high-street fashion brand has a story about their environmental credentials. But for SIRPLUS, it’s at the core of everything they do and where they began.

Their origin was simple to start with. Henry Hales, their founder, discovered that London’s shirt-makers often ended up with surplus fabric after making their garments. Usually, that fabric was just thrown away, considered no longer sellable or useful. So, SIRPLUS was born.

SIRPLUS is offering up to 20% off select pieces for Black Friday.

Shop now at SIRPLUS

Piloti

Piloti creates driving-inspired, lifestyle products that are as functional as they are fashionable. Rooted in racing, they have geared championship drivers for the world’s toughest tracks, and take their cues from their standards for performance, technology and design. They have adapted their same cutting-edge racing gear technology and combined it with an elevated, versatile aesthetic, engineered to seamlessly take customers from the driver’s seat to the city street.

Our pick is the Pilot driving shoes which are made for driving and everyday use. Piloti has been making handcrafted shoes for over 20 years. To make some of the best quality shoes available, they chose to have them assembled in Portugal, home to some of the best shoemakers in the world. They use high-quality Italian leathers and suedes selected from a top-rated tannery known for having the highest quality leathers in the world.

Piloti is offering up to 60% off select pieces for Black Friday. And an Ape exclusive discount code: ‘Ape10’ (valid through Jan 15) for $10 off.

Shop now at Piloti

George Patrick Design

George Patrick provides menswear that speaks to a modern audience. With a rich heritage in bespoke tailoring George Patrick takes pride in the mastery of fit and quality. Their devoted celebrity following includes numerous A-list actors, musicians, and athletes wearing our garments.

George Patrick’s loyal customers include Tom Cruise, Channing Tatum and Zac Efron to name a few. Their designs, be they formal or casual and smart, hit the mark for any occasion.

George Patrick is offering up to 50% off select pieces for Black Friday with the Ape exclusive code APE2G50.

Shop now at George Patrick

MAJOR FITNESS

The MAJOR FITNESS brand brief is to create multi-functional and cost-effective cages for fitness enthusiasts and provide integrated multi-function system for gentleman who workout at home. Their products are a staple of convenient, home-gym fitness. With their iconic multi-functional cage, they have developed the possibility for the user to work almost every muscle group. The brands’ idea is to reduce the burden of expensive commercial gyms and create an economical home gym, where you can exercise at any time without any restriction.

MAJOR FITNESS is offering Black Friday savings of up to $1,030.

Shop now at MAJOR FITNESS

Oliver Cabell

Oliver Cabell footwear embodies a fusion of timeless craftsmanship and contemporary design, creating an unparalleled experience in the world of footwear. Renowned for its dedication to sustainability, each pair is meticulously crafted using ethically sourced materials, ensuring durability without compromising on style.

With a commitment to quality and comfort, Oliver Cabell elevates the essence of luxury through its minimalist yet sophisticated designs. Its attention to detail and emphasis on artisanal techniques result in shoes that effortlessly transition from casual elegance to refined sophistication.

Embracing a vision of mindful luxury, Oliver Cabell sets itself apart as a brand that values both impeccable aesthetics and ethical responsibility in the realm of footwear.

Oliver Cabell is offering 25-50% off site-wide for Black Friday.

Shop now at Oliver Cabell

Mackintosh

Mackintosh is a venerable icon in the realm of outerwear, renowned for its heritage, craftsmanship, and innovation. With roots tracing back to the 19th century, the brand has consistently set the benchmark for waterproof and weather-resistant coats. Crafted with precision in Scotland, each Mackintosh piece exemplifies the fusion of traditional techniques with modern technology.

Embodying an unparalleled blend of functionality and style, Mackintosh coats are a testament to enduring quality and timeless design. From classic trench coats to contemporary iterations, the brand continues to redefine outerwear staples while preserving its legacy of impeccable craftsmanship and unwavering attention to detail.

Mackintosh remains a symbol of sophistication and resilience, catering to those who seek outerwear that marries heritage with contemporary sensibilities.

Mackintosh is offering up to and over 50% discount in their archive sale.

Shop now at Mackintosh

Private White V.C.

A lot of our homegrown labels here in the UK have taken their production overseas to bring down costs. But not Manchester’s Private White V.C. This premium outerwear label is built around classic silhouettes, reimagined in the highest quality fabrics, and proudly manufactures all of its pieces in England.

The brand’s garments are built with longevity in mind, fusing traditional manufacturing techniques with contemporary styling. The result is clothing that will stand the test of time in terms of both looks and durability.

For Black Friday, the brand is offering up to 40% off some of its core products.

Shop now at Private White V.C.

Carl Friedrik

Carl Friedrik stands as the epitome of sophistication and functionality in the world of luxury luggage and accessories. With an unwavering commitment to craftsmanship and timeless design, the brand has redefined the concept of modern travel essentials.

Each piece is meticulously crafted with premium materials, merging sleek aesthetics with durability to create luggage that stands the test of time. From minimalist carry-ons to versatile travel accessories, Carl Friedrik’s collection embodies an elegant yet practical approach to travel.

With a focus on functionality without compromising on style, the brand caters to discerning travellers seeking refined, thoughtfully designed pieces that effortlessly blend into any journey, reflecting an ethos of understated luxury and enduring quality.

Carl Friedrik is offering 30% off in their Black Friday sale.

Shop now at Carl Friedrik

Wax London

Wax London is the epitome of contemporary British menswear, seamlessly blending heritage craftsmanship with modern sustainability. Rooted in a commitment to ethical production and using eco-friendly materials, the brand crafts versatile, timeless garments that redefine casual sophistication. Each piece, from their signature jackets to everyday essentials, showcases impeccable tailoring and attention to detail, reflecting the brand’s dedication to quality.

With a nod to traditional British design and a focus on functional yet stylish clothing, Wax London resonates with individuals seeking effortlessly cool and consciously crafted wardrobe staples.

Embracing a fusion of classic aesthetics and contemporary sensibilities, Wax London remains a standout in the fashion landscape, offering garments that effortlessly transition from urban streets to rugged terrains while championing sustainability at its core.

Wax London is offering up to 50% off in their Black Friday sale.

Shop now at Wax London

Mr Porter

Mr Porter stands as the pinnacle of luxury menswear destinations, a digital haven that curates an unparalleled selection of designer clothing, accessories, and grooming essentials. With an unwavering commitment to impeccable style and curated sophistication, Mr Porter offers a meticulously curated collection that encapsulates the essence of contemporary men’s fashion.

Boasting an extensive range of renowned designer brands alongside emerging labels, the platform caters to the sartorial needs of the modern man, encompassing everything from timeless tailoring to streetwear staples and exclusive collaborations.

Beyond its unparalleled product offerings, Mr Porter provides an immersive shopping experience, combining editorial content, style advice, and a seamless interface, setting the standard for a holistic approach to luxury e-commerce that goes beyond just selling products, aiming to inspire and guide men through their style journey.

Mr Porter is offering up to 30% off in their Black Friday sale.

Shop now at Mr Porter

Pelota

Pelota Sporting Clothiers stands as a beacon of sophistication and heritage in the realm of sporting apparel, revered for its fusion of timeless elegance and functional design. Founded on a rich legacy rooted in traditional sporting attire, the brand epitomizes the intersection of classic craftsmanship and modern innovation.

Each garment, meticulously tailored with premium fabrics and attention to detail, exudes a refined yet athletic aesthetic, catering to those who appreciate both performance and style. Whether it’s their impeccably crafted polo shirts, versatile outerwear, or tailored sport-inspired pieces, Pelota Sporting Clothiers elevates the essence of sporting apparel, seamlessly blending tradition with contemporary sensibilities.

Embodying a commitment to quality and authenticity, the brand continues to define sporting elegance for the discerning individual, perpetuating a legacy of refined athleticism and timeless sophistication.

Pelota are offering 30% off all products in their Black Friday sale.

Shop now at Pelota

Love Brand

Love Brand epitomizes a harmonious fusion of luxury and sustainability in the world of resortwear and swimwear. With a passion for wildlife conservation at its core, the brand’s ethos revolves around ethical craftsmanship and environmental responsibility.

Each piece in their collection, from vibrant swim shorts to resort-ready apparel, reflects exquisite design coupled with a commitment to using eco-friendly materials and supporting conservation initiatives. Love Brand’s dedication to protecting endangered species and their habitats extends beyond fashion, as a percentage of their proceeds goes towards wildlife charities.

Beyond their stylish and meticulously crafted garments, Love Brand represents a lifestyle choice for individuals who prioritize both fashion and ethical consciousness, embodying a commitment to preserving nature while embracing effortless elegance.

Love Brand are offering 30% off all products in their Black Friday sale.

Shop now at Love Brand

Cuff Copenhagen

Cuff Copenhagen stands at the intersection of contemporary elegance and Scandinavian minimalism, defining a distinctive niche in the realm of men’s accessories. Embracing a philosophy of understated sophistication, Cuff Copenhagen crafts accessories that are a fusion of meticulous craftsmanship and refined design.

From impeccably crafted leather goods to thoughtfully curated jewelry, each piece embodies a harmonious blend of functionality and timeless style. With a commitment to sustainability, the brand sources high-quality materials and employs ethical practices, resonating with individuals who value both aesthetics and conscientious consumption.

Cuff Copenhagen effortlessly encapsulates the essence of modern masculinity, offering a curated collection that speaks volumes through its simplicity, quality, and enduring appeal.

Cuff Copenhagen is offering up to 21% off site-wide for Black Friday.

Shop now at Cuff Copenhagen

Walker Slater

Walker Slater stands as a bastion of timeless elegance and sartorial excellence in the realm of menswear, celebrated for its fusion of heritage craftsmanship and contemporary style. Rooted in Scotland’s rich textile heritage, the brand meticulously crafts garments that reflect the quintessence of traditional tailoring merged seamlessly with modern sensibilities.

Renowned for their tweed suits, impeccably tailored jackets, and fine accessories, Walker Slater exudes a distinct charm and sophistication. Each piece, crafted with premium fabrics and an eye for detail, embodies the brand’s commitment to quality and enduring style.

With a nod to tradition while embracing innovation, Walker Slater remains a destination for the discerning gentleman seeking refined, versatile pieces that effortlessly bridge the gap between classic elegance and contemporary fashion.

Walker Slater is offering up to 50% off all products in their Black Friday sale.

Shop now at Walker Slater