OK, it’s time for a potentially hot take. We reckon the sneaker industry could be experiencing its very own Black Monday. Inflated prices, release fatigue, and a cancerous reselling culture have all contributed to the cooling of a market that, until recently, was running hotter than ever.

The hype bubble has well and truly burst. As more men begin to explore more ‘traditional’ footwear options, like loafers and lace-up boots, sneaker brands have had to step up their game to stay relevant.

The silver lining? 2024 delivered some of the most intriguing sneaker drops we’ve seen in years. Whether you love them or hate them, it’s a welcome shift from the string of uninspired cash-grab collaborations that had become all too familiar.

From meme-worthy monstrosities and sell-out collabs to general-release favourites flooding city streets, these are the sneakers that, for better or worse, defined last year.

HOKA x Satisfy Mafate Speed 4 Lite STSFY

This year saw another collaborative project from two of the most exciting names in running shoes. Parisian sportswear label Satisfy has cultivated a cult following with its dishevelled yet technical aesthetic, while HOKA continues to dominate with its max-cushioned, performance-focused designs.

Their joint effort produced a super-lightweight trail runner in four colourways, all of which sold out within seconds. The shoe features a Vibram sole, a translucent upper and an innovative pull-cord lacing system—a perfect fusion of cutting-edge performance and high fashion.

Shop now at GOAT

New Balance 1906L

New Balance’s answer to the loafer revival arrived in the 1906L, a hybrid slip-on that blends the structure of a loafer with the materials and design of the brand’s beloved noughties-inspired running shoe.

It’s divisive, to say the least. But if the aim was to get people talking, the Boston-based brand succeeded. Whether you’d actually wear them, however, is another question entirely.

Shop now at StockX

Puma Speedcat

The slim-soled movement is behind the resurgence of the Puma Speedcat. This driving-inspired sneaker was a favourite in the noughties, and it’s back with re-released colourways and collaborations that captured attention in 2024.

Its minimalist upper, dual Puma branding and wafer-thin sole make it a sleek alternative to the chunky silhouettes that have dominated the past decade.

Shop now at END.

New Balance 1906R

The noughties revival continues, and one of its most celebrated outcomes is the renewed interest in maximalist mesh running shoes. These throwbacks to old-school sportswear – think your PE teacher’s trainers – are making waves again.

New Balance’s 1906R is one of the best examples, combining mesh panelling, metallic accents and a wide range of aesthetic general-release colourways. It’s nostalgic but not at the expense of style.

Shop now at New Balance

New Balance x Auralee 990v4

The 990 series has become synonymous with New Balance, thanks in part to its instantly recognisable grey suede. This year, the Auralee collaboration stood out with its subtle pale blue accents and soft grey tones.

While the Loro Piana 990v6 may have grabbed headlines for its price tag, the Auralee 990v4 won hearts for its understated beauty – proof that simplicity can still steal the show.

Shop now at GOAT

Nike x Bode Astro Grabber

Known for its use of antique fabrics and intricate patterns, Bode took a surprisingly restrained approach to its Nike collaboration. Based on a classic American football silhouette, the Astro Grabber celebrates its 50th anniversary with simple uppers and Nike’s iconic waffle sole.

It’s subtle but adorned with enough details—like decorative lace attachments—to make it unmistakably Bode. A worthy addition to any sneaker enthusiast’s collection.

Shop now at StockX

Puma Mostro

First launched in 1999, the Puma Mostro is another slim-soled revival for 2024. Featuring a unique spiked sole, a zig-zag elastic closure system and a low-profile leather upper, it’s a bold departure from the chunky sneaker mould.

Collaborations with names like Aries and A$AP Rocky have helped its resurgence, making it a fresh choice for those seeking something out of the ordinary.

Shop now at PUMA

Adidas Samba

Thought 2024 would finally see the end of the Samba hype? Think again. While trendsetters may have moved on, the enduring appeal of this Three Stripes staple means it’s refusing to die out.

A walk through any city confirms it: the Samba is still everywhere.

Shop now at END.

Maison Margiela Replica

As slim, simple sneakers gain traction again, several classic styles are gaining popularity. King among them is Maison Margiela’s upscale spin on the classic German army trainer.

The Replica is a simple leather and suede shoe with a gum rubber sole crafted using premium materials. In short, it’s the sort of sneaker that sticks around irrespective of trends, making it a solid option for those who value quality and the timelessness of good design.

Shop now at END.