Belgian illustrator Kristof Devos has collaborated with London-based watchmaker Mr Jones Watches to create a new watch design for the brand’s permanent collection. The watch, called Enjoy The Ride, features a moving Ferris wheel that spins as time passes, acting as a reminder to live in the moment. The seconds are represented by the Ferris wheel carts, so it’s constantly in motion.

This Enjoy The Ride Watch from Mr Jones retails for £545 and it is powered by a Swiss-made automatic mechanical movement, which means the motion of wearing the watch provides the power to wind it up and keep the Ferris wheel moving. Kristof Devos is a Belgian illustrator and author. The core of his work is as a picture-book illustrator. He creates books for children of all ages on themes such as friendship, death and standing up for yourself. His work has been described as both quirky and modest.

Once in a while he puts down his pencil and takes to the stage, giving public talks on diverse themes such as inspiration and imagination. Kristof’s work has been translated into a number of different languages and his books are available in a number of countries around the world. His illustrations have been shown both domestically and in several international exhibitions.

If you love quirky timepieces that are designed to turn heads, this excellent looking one from Mr Jones is sure to tick all the right boxes. It’s stylish, eye-catching in the extreme and boasts the sort of whimsy that many like to display on their wrists. Another bonkers but brilliant offering from British watch brand, Mr Jones.