Maserati held an exclusive party to mark the occasion of the opening of its new store in Milan. The luxury car company invited notable figures from the worlds of fashion, sports, music, and other sectors to experience its cutting-edge retail environment. The goal of Maserati is to provide its customers with the opportunity to create their unique vision of the ultimate luxury sports car by combining the refined qualities of a “sartoria,” also known as a tailor’s atelier, with the more industrial attributes of an “officina,” or workshop.

Maserati Milan Store Opening

The new Maserati location in Milan is an innovative departure from the conventional layout of a vehicle showroom. Maserati designed its new space in collaboration with the New York-based design firm Eight Inc. Embracing a modern elegance, Maserati showcases its vehicles in a manner reminiscent of sculptures in an art gallery with dramatic spotlighting.

“From the early stages of developing a new car to the complete luxury retail experience, everything at Maserati is designed with the client in mind,” says Maserati CEO Davide Grasso. “Our new store concept embodies our values of passion, innovation, and beauty through the lens of Italian luxury. Our wish here is for clients to express their passion by creating their very own Maserati.”

The Maserati Fuoriserie is the company’s Trident customization program, and it provides customers the opportunity to express their individuality and creativity while designing one-of-a-kind vehicles. A wide variety of options are available, ranging from eye-catching exterior colors and designs to the finest of details, such as multicolored stitching on the interior leather upholstery.