If you thought sneaker culture had peaked, think again. London Sneaker School, the institution that’s taught over 200 people the craft of shoemaking, has just launched Kickback—a platform designed to completely change how sneakers are created, owned, and consumed.

Here’s the play: anyone can now design a sneaker, launch it, and sell it, flipping the old top-down sneaker industry into something community-led. Forget waiting in line for a brand’s drop—Kickback makes you part of the drop itself.

At its core, Kickback is about turning passive consumers into active stakeholders. Support a sneaker early, and you don’t just get the shoes—you earn Kickbacks: lifetime perks ranging from financial returns to early access to future releases. In other words, you don’t just wear the culture, you help build it.

The debut collection, SKL, sets the tone. It’s both a product and a teaching tool, breaking sneaker construction down into open-source patterns anyone can remix. Think stripped-back silhouettes engineered for transparency and collaboration. It’s sneaker design, democratized.

Why does this matter? Because in an era where AI is accelerating design at warp speed, Kickback puts creativity, culture, and ownership back into the hands of the people actually driving sneaker culture—the community. For men who take their footwear seriously, this isn’t just another drop; it’s a chance to shape the future of the industry itself.

To celebrate, Kickback is activating at London Fashion Week with events ranging from hands-on dye workshops to panels on decentralizing fashion, with backing from Coinbase’s Base and Monster Energy.

The message is clear: sneaker power has shifted. If you want to stay ahead of the curve, Kickback isn’t just something to watch—it’s something to join.