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Lamborghini Unveils Huracán Sterrato All-Terrain Ad Personam Special Series

  • Apr 19, 2024
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Lamborghini Unveils Huracán Sterrato All-Terrain Ad Personam Special Series

Lamborghini’s Huracán Sterrato has been one of the most hyped and hotly-anticipated supercars since its release in late 2022. Due to the popularity surrounding this model, the Raging Bull has now opted to make the thing the basis of its latest Ad Personam Special Series project — though this time the one-off department will be producing a limited run of a dozen examples. 

Penned by Lamborghini’s Centro Stile (Style Center), each of the 12 Huracán Sterrato All-Terrain Ad Personam Special Series examples draws inspiration from one of four off-road terrain types; snow; sand; off-beat tracks; and the earthiness of arid deserts. Additionally, all four of the Ad Personam-built Sterratos comes cloaked in a matte camouflage paint scheme with one of the four aforementioned themes. This includes the NEVE (snow) cars which draw inspiration from the grief hues of the icy tundra; the SABBIA (sand) which evokes markedly warmer tones of the desert and its cactus plant life; the BOSCO (green track) which is inspired by the trees and greenery found in forests; and finally the TERRA (gravel) examples which boasts a brighter camp livery comprised of lighter browns, grays, and other earth tones. 

On each vehicle, the roof and upper bonnet cover have been finished in matt black, as have the vehicles’ roof rails and cross bars. Below, the lower portion of these cars comes decked out in matte black, matching each Sterrato’s 19” Morus forged rims — the latter of which are offset by specially-painted calipers. Inside, the vehicles have also been customized with dark chrome trim and carbon twill and Alcantara upholstery, along with special lasered Sterrato graphics and the one-off program’s obligatory Ad Personam plate. Underneath each specially-built specimen’s bespoke livery lies the Sterrato’s standard 5.2-liter V10 powertrain, which cranks out 600hp and 413ft-lbs of torque and comes bolted to a seven-speed dual-clutch transmission and an electronically controlled all-wheel drive with a rear mechanical self-locking differential — a setup that ultimately allows the V10 supercar to clock 0-60mph runs in 3.4 seconds on its way to reaching its top speed of 160mph. 

Unveield at Milan Design Week, all 12 examples of the Lamborghini Huracán Sterrato All-Terrain Ad Personam Special Series are already spoken for. 


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