Here at The Coolector, we’re firm believers in looking good and doing good, especially as the festive season charges in. Finding gear that ticks both boxes in style isn’t always simple, but the team at Sutsu has well and truly delivered with their new Deer Oh Deer Collection.

If you’re not yet familiar with Sutsu, they’ve been champions of sustainability since way back in 2004—long before it was the industry buzzword. These guys live and breathe positive impact, an ethos backed by their hard-earned B Corp Certification and accreditations from Ethy and Renoon. Their very name, ‘sutsu’ (a Japanese term for the transition between seasons), reflects their core belief that we are all accountable for what we do next.

This Christmas, that accountability looks mighty fine in the form of this awesome festive collection of tees and sweatshirts. But the cool, minimalist graphics aren’t just for show. ‘Tis the season of goodwill, and Sutsu is putting its money where its mouth is in a big way.

They’ve partnered with the brilliant charity Magic Breakfast. For every single garment purchased from the Deer Oh Deer range, Sutsu will donate 5 meals to children at risk of hunger this Christmas. That’s a seriously impressive way to bring bundles of festive cheer. Check out the best pieces from the collection below: