It can be frustrating to put the hours into exercising and not see the results of a sustained effort in our performance. Often, when it comes to reaching our health or fitness goals, how we fuel our body has more impact than the distance we’ve run or the squats we’ve done. Which means, however much you smash leg day or hit the cross trainer, you’ll never get where you want to be if you’re not getting what you need on the nutritional side (side eyes at Prêt).

Getting a personal nutritionist to overhaul your diet or fine-tune your supplement intake is one of those ‘things I would do if I won the lottery’, but not an expense we can typically justify. Gainful is here to change that, by bringing the benefits of personal-performance nutrition to every body.

Formulated by registered dieticians, Gainful products are backed by a panel of expert advisors from sports nutrition and supplementation, sports science and performance training, who’ve worked with world-class athletes including Olympic medalists and NBA champions.

Using the best, high-quality and clean ingredients, Gainful make essential supplements with a specific nutritional purpose – including protein, creatine, fiber and collagen, pre-workout blends and hydration powders – to create a personalised, complete system for every individual. The fact that they taste great too is just a bonus.

The process begins with a quick but detailed quiz based on your current stats, fitness goals and wider health aims. Wherever you are on your fitness journey – hard core trail runner, ‘weekend Wiggo’ or incentivised couch potato (you can do it) – Gainful will create a tailored routine to suit your needs and cover your dietary requirements (vegan, keto, paleo and gluten-free).

Every Gainful subscription comes with free, one-on-one access to a registered dietitian. This is an actual, living-and-breathing trained human being, not a chatbot. They will review your diet and eating habits, offer personalised advice and recommend lifestyle improvements to help you hit your goals. Every routine includes three core building blocks of protein, hydration and pre-workout supplements, so let’s take a closer look.

Pre-Workout

Designed to maximise your endurance and minimise recovery time, Gainful Pre-Workout blends come in quenching flavours like Watermelon and Strawberry Lemonade, with or without caffeine, and in three variations to suit your workout intensity.

Specialised ingredients include L-theanine, L-citrulline, creatine and beta-alanine to increase focus, increase circulation, increase muscle strength, endurance and improve training intensity, along with a BCAA blend containing leucine, isoleucine and valine to kick-start muscle recovery.

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Hydration Powders

Proper hydration can make all the difference to your day, improving your focus and cognition beyond your gym session.

With fruity flavours like Tropical Mango, Strawberry Lemonade and Lemon Lime, Gainfuls hydration powders deliver four key electrolytes: sodium citrate to replenish sweat loss, magnesium glycinate to prevent cramping and loosen muscles, potassium to regulate fluid balance, and calcium citrate to support muscle function. The formula also contains L-theanine to increase focus and enable greater anaerobic capacity.

It’s available in caffeinated or non-caffeinated form and can even be tailored to your personal sweat level, whether you trickle like a chalk stream or gush like Niagara Falls.

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Protein Powders

A must for any workout routine, Gainful’s high protein powders come in whey, low lactose, ketogenic and plant-based formulas to support weight loss, weight gain or muscle building.

The base is intentionally flavourless so you can switch up your daily shake with eight delicious dessert-style flavours, naturally sweetened with zero-calorie stevia, such as Sea Salt Caramel, Cookies & Cream and Chocolate Peanut Butter.

Made with seven ingredients or less, Gainful has a higher protein content than typical brands, offering between 19g – 26g per serving. This is derived from organic pea protein, organic brown rice protein, organic oat powder or whey protein, and is supplemented by essential amino acids, organic sunflower oil, coconut oil and green tea extract.

There is absolutely no soy, gluten or bulking agents.

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Get your personalised regime today and give your body the boost it needs at gainful.com – code Gainful20 allows new users 20% OFF their first order.

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A paid partnership with Gainful – words and opinions are Ape’s own.