Chris Eubank Jr has always blurred the line between fighter and showman — and his wardrobe is central to that identity. At the launch press conference for his highly anticipated rematch against Conor Benn, the middleweight contender arrived not in sportswear, but in a £3,200 Louis Vuitton double-face relaxed coat from the brand’s new collection.

Where most fighters stick to sponsor tracksuits, Eubank dressed like a man with a point to prove. His look wasn’t just about luxury, it was about control. Before a single punch is thrown, he’s already set the tone.

The Coat That Stole the Show

Crafted in Italy from a blend of wool, cashmere, and silk, the coat’s caramel-brown exterior is effortlessly versatile. Inside, Vuitton’s Monogram Heritage jacquard lining — echoed on a removable scarf — brings a hidden flash of the house’s DNA. Details like mother-of-pearl buttons, a chest ornament, and a leather patch elevate it into collector territory.

Fashion as Psychology

Eubank’s love for Louis Vuitton isn’t new, but this might be his sharpest statement yet. In a sport where perception is power, he knows that image can be as intimidating as a stiff jab. Benn may aim to win the war of words, but in the style stakes, Eubank has already landed the opening blow.

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