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BMW Unveils the M Motorsport Sunglasses Collection| HiConsumption

  • Dec 30, 2023
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BMW Unveils the M Motorsport Sunglasses Collection| HiConsumption

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BMW has been meticulously crafting its own cars since 1932, and while these vehicles have massively evolved over the last approximately 90 years, its automobiles continue to be largely characterized by their elegance, precision, and performance — traits that have not only come to define the Bavarian brand’s cars, but also its range of supplementary products and lifestyle accessories such as the new BMW Motorsport Eyewear Collection. 

Inspired by BMW’s M Motorsport division vehicles, this eyewear collection sees the famed marque’s design team put its own unique spins on several timeless frame styles. This includes aviator-style pairs, as well as wayfarers, wrap-around models, and classic navigator frames. Each of the pairs in this collection are engineered for both use behind the wheel and casual everyday use. Tying this eyewear collection to elite car-maker are BMW M Motorsport logos adorning each pair’s temples just behind the hinge. These iconic logos are brought to life in BMW’s classic M colors, as well as in more subtle, monochromatic versions. What’s more, on top of sets of standard hinges, these pairs also benefit from the use of adjustable nose-pads — a feature typically reserved for pricier pairs of shades. 

With the exception of the plastic-framed wrap-around pair, all of the BMW Motorsport Eyewear Collection glasses are constructed around rugged metal alloy frames fitted with equally-hardwearing polycarbonate lenses. Highly-shatter-resistant, these polycarbonate lenses have also been bestowed with either a mirror treatment or polarized lens treatment. Priced at below the $50 mark, the pairs of sunglasses that constitute the BMW Motorsport Eyewear Collection make for exceptional gifts for gearheads and motorsport enthusiasts, too. 

Offering incredible bang for your buck, the BMW Motorsport Eyewear Collection is available now, with all styles priced at just $42. Alongside the M-branded shades themselves, each pair also ships with an included BMW-logoed pouch case. 


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