Coors Banquet is launching a special limited-edition packaging to honour the brave heroes who protect their communities, giving consumers the opportunity to support local firefighter organisations directly. Alongside this tribute, Coors Banquet has partnered with one of our favourite apparel brands, Seager, to create a unique collection of merchandise inspired by the rugged gear worn by firefighters every day.

A portion of the proceeds from this collection will be donated to various firefighter organisations, offering a tangible way to give back to those who risk their lives to keep us safe. Check out the best bits below: