Unless you’re firmly in the commando camp, underwear is where your day gets going. While you’re still worrying about whether you can wear blue with green (yes you can), it’s busy getting everything in place.

It’s with you through cold commutes, workouts, bad decisions, good decisions, and whatever you did at the weekend. And yet, for the majority of men, it remains an afterthought.

We’ll happily drop four figures on a jacket and debate watch straps till the cows come home. But inside our top drawer is a graveyard of stretched waistbands, mystery stains, and pairs that should’ve been put out of their misery a long time ago.

Underwear, historically, is something replaced at Christmas. Or birthdays. Or when a partner snaps and throws half of it in the bin. The problem isn’t neglect so much as ignorance.

Most of us simply haven’t experienced good underwear. The type that fits properly, supports what needs supporting, and doesn’t turn your lower half into a clammy mess by brunch. And because we’ve never known better, it gets treated like a utility. Purely functional and rarely upgraded. You don’t obsess over it, because it’s never given you a reason to.

That’s where Shinesty changes the game. It’s the brand that makes you realise where you’ve been going wrong. And that one proper pair of undies can completely reset your expectations.

Who are the blokes behind all this?

Shinesty looked at men’s underwear—beige, joyless, borderline punitive—and decided that it was time to do better. They didn’t just redesign it, they tore up the rulebook and started afresh.

The brand makes underwear that’s fun. Designs that feel more Vegas bachelor party than a sensible multipack. But that’s only half the story. Because underneath the jokes is some genuinely serious engineering.

Its calling card is the Ball Hammock®. A cleverly designed internal pouch that does what it says on the tin: lifts, separates, and supports. The result is reduced chafing and more room for the twins. It also makes your bits look bigger, or so they say.

Add in anti-bunching construction, flatlock stitching, moisture-fighting tech, and a breathable, natural MicroModal blend that’s three times softer than cotton, and you quickly realise this isn’t novelty underwear.

Our Favorites:

The icon. The pair that makes you realise you don’t actually have to squish everything together. Supportive without being restrictive, breathable without feeling flimsy, and built to keep things comfortably in place—even on long days. Available in over 20 styles.

Shorter in the leg, same supportive pouch magic. Ideal if you prefer a more modern cut or wear slimmer pants and don’t want fabric creeping south. This particular pair just happens to be covered in hearts, with a strategically placed lollipop. Proof that good support and a sense of humor aren’t mutually exclusive.

For the traditionalists who like airflow but still want a bit of structure for their crown jewels. These are loose where it counts and supportive where it matters. Think old-school boxer freedom with some new-school intelligence.

A personal favorite, these offer relief from bunching boxers or trunks that spend the day inching north. Built for guys who walk a lot, sweat a lot, or have thighs that know each other very well. They have extra coverage, zero ride-up, and plenty of sack support.

Think less prison-issued tighty-whities, more Gandy (David, not Mahatma). Shinesty’s briefs are cut close and confidence-boosting. Made from a seriously soft modal fabric that feels a step above anything you’ve worn before. The fit is spot-on: snug and supportive.

Why People Won’t Shut Up About Shinesty…

There’s fun, and then there’s follow-through. Shinesty is the full package.

70,000+ five-star reviews
Let’s be honest: men don’t usually write reviews unless something really works or really wronged them. This is the former.

Over 11 million pairs sold
I mean, they must be doing something right.

Love Your First Pair or They’re Free
If you’re not converted, you’re not stuck. (Terms apply, but the confidence says it all.)

Underwear Subscription
Once you realize your underwear drawer deserves better, you’ll want a steady upgrade pipeline without having to think about it again. Plus new members unlock 50% off the first month and free shipping.

Final Thought

I’m not here to tell you how to run your underwear situation. That’s between you and your drawer. But every six months (at least), it’s worth taking stock of what’s actually earning its place, and what’s been getting a free ride. Once you’ve worn a pair that genuinely fits and supports, settling for anything less just doesn’t make sense.

Billy is a content specialist and social media manager. His portfolio includes articles for publications such as British GQ, Esquire and Men’s Health. A self-confessed lover of luxury streetwear, he admits to an unhealthy obsession for baseball caps and high-end sneakers.