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Montreal, January 2026

Luxury e-commerce retailer Ssense has avoided a potential sale to outside buyers after its founders successfully secured control of the business through a court-supervised restructuring process.

The company’s co-founders, Rami Atallah, Bassel Atallah and Firas Atallah, partnered with a Canadian multi-family office to submit the winning bid under Canada’s creditor protection framework. The outcome allows the founding team to maintain strategic and operational control of the Montreal-based retailer.

The transaction, which remains subject to final court approval, is expected to be completed in February. Ssense said the agreement ensures continuity for its leadership team and preserves stability for employees, brand partners and customers following months of financial uncertainty.

Ssense entered creditor protection in September after facing mounting liabilities linked to inventory pressures, changing consumer demand and broader challenges affecting the global luxury e-commerce sector. The restructuring process included interim financing to support day-to-day operations while the company explored options to stabilise its balance sheet.

By retaining founder control, Ssense aims to protect its brand identity and long-term vision as a global platform for luxury fashion and high-end streetwear. The company said it remains focused on strengthening its commercial model while navigating a more cautious retail environment.

The decision marks a key step in Ssense’s efforts to emerge from restructuring while continuing to operate as an independent, founder-led business.