Here at The Coolector, we’ve got a lot of time for brands that do things the right way. And when it comes to British menswear, Cornwall’s very own Finisterre is a shining example. Born from the needs of hardy British surfers, they’ve built an incredible reputation for crafting sustainable, functional, and effortlessly cool apparel that’s as at home on a windswept cliff path as it is in a city pub. They are a B-Corp with a deep-rooted love for the sea, championing recycled materials and rugged designs built to last.

But the UK is a hotbed of sartorial talent, and for those of us whose wardrobes are already brimming with Finisterre’s finest, you’ll be pleased to hear there are plenty of other awesome brands sharing a similar ethos. If you value quality craftsmanship, sustainable practices, and a distinctly British aesthetic that combines form and function, you’re in the right place. So, without further ado, here are 20 of the best British menswear brands that should be on your radar in 2025.

1. Passenger

If Finisterre is about the cold water surf, Passenger is its kindred spirit, born from a love for travel, music, and van-life escapism. Based in the New Forest, they share a deep commitment to sustainability, planting a tree for every order. Their vibe is relaxed and adventure-ready, with a brilliant range of graphic tees, insulated jackets, and super-soft fleeces that are perfect for campfire conversations and coastal road trips.

www.passenger-clothing.com

2. Universal Works

Founded by David Keyte, Universal Works is less about the great outdoors and more about stylish, utilitarian workwear. With a philosophy of creating real, honest clothing based on fit and good design, their collections are full of understated, contemporary classics. Think impeccable chore jackets, selvedge denim, and perfectly cut trousers that offer a rugged-yet-refined aesthetic.

www.universalworks.com

3. Rab

For the serious adventurer, Rab is a name that commands respect. Forged in the hills of Sheffield in 1981, this brand is all about uncompromising performance. While more technical than Finisterre, they share a commitment to durability and ethical practices, including being a certified Climate Neutral Company. Their down jackets are legendary, offering unparalleled warmth-to-weight for any expedition.

www.rab.equipment

4. Peregrine

With a heritage stretching back over 220 years, Peregrine proves that tradition and modernity can coexist beautifully. Everything is 100% made in England, from their iconic waxed jackets to their stunning merino wool knitwear. They offer a slightly more classic, country-inspired take on functional British clothing, but with a contemporary fit that ticks all our boxes here at Coolector HQ.

www.peregrineclothing.co.uk

5. Rapanui

Hailing from the Isle of Wight, Rapanui is a true pioneer in the world of sustainable fashion. Their entire model is built around a circular economy—every product is designed to be sent back and remade into new items when it’s worn out. They are masters of organic cotton basics, offering super-soft tees, hoodies, and sweats with cool, coastal-inspired graphics.

www.rapanuiclothing.com

6. Private White V.C.

A bastion of luxury British manufacturing, Private White V.C. creates investment pieces from its 150-year-old factory in Manchester. Their garments are inspired by military heritage but designed for the modern man. If you’re looking for the ultimate peacoat, a flawless Harrington jacket, or a beautifully crafted piece of outerwear that will last a lifetime, look no further.

www.privatewhitevc.com

7. Yarmouth Oilskins

With over 100 years of experience making workwear for fishermen and sailors in Great Yarmouth, Yarmouth Oilskins knows a thing or two about durable apparel. The brand has been recently revived, offering authentic, British-made garments like classic smocks, chore jackets, and heavy-duty trousers. It’s a brilliant choice for those who appreciate genuine, no-nonsense heritage.

www.yarmouthoilskins.com

8. Albam

Founded in 2006, Albam produces modern menswear essentials with a focus on quality fabrics and craftsmanship, with many of their pieces made right here in the UK. Their style is pragmatic and timeless, updating classic designs with a contemporary eye. They are a go-to for top-tier sweatshirts, utility jackets, and everyday staples that are built to be worn, and worn well.

www.albamclothing.com

9. &SONS

For those who favour a vintage, pioneering spirit, &SONS delivers in spades. They create unique, timeless garments for the modern-day woodsman, artisan, and craftsman. Their collection is full of awesome chore jackets, raw denim, and chambray shirts that look like they’ve been pulled from a 1950s film set, all with an emphasis on durability and skilled manufacturing.

www.andsons.co.uk

10. Barbour

An undisputed icon of British style, Barbour needs little introduction. While globally renowned, its heart remains in the North East of England, and its ethos of creating rugged, weatherproof outerwear for country life aligns perfectly with the functional-first mindset. A classic waxed jacket is a rite of passage, offering timeless style and dependability.

www.barbour.com

11. Frahm

Born out of a desire to create stylish jackets that are also genuinely tough and practical, Frahm is a small-batch brand with a big heart. Founder Nick Farrow’s commitment to detail is unparalleled, resulting in jackets packed with thoughtful features. They produce limited runs, fostering a loyal community and ensuring exceptional quality control. A brand with real integrity.

www.frahmjacket.com

12. Trakke

While not strictly a clothing brand, Glasgow-based Trakke deserves a spot for their shared ethos of durable, sustainable, and British-made gear. They handcraft some of the finest waxed canvas bags and backpacks we’ve ever seen here at The Coolector. If you appreciate Finisterre’s robust accessories, Trakke’s offerings are the perfect adventure companions.

www.trakke.co.uk

13. Montane

Another one for the serious outdoor enthusiast, Montane specialises in lightweight, breathable clothing for fast-paced mountain sports. Their gear is engineered for performance in the most challenging conditions, but their minimalist aesthetic and innovative fabrics make their shells and fleeces perfectly suited for everyday urban adventures, too.

www.montane.com

14. Community Clothing

Founded by the brilliant Patrick Grant, Community Clothing has a simple but powerful mission: to make excellent quality, affordable clothes for everyone, all while supporting skilled workers in UK factories. They offer a superb range of wardrobe essentials—from selvedge denim to lambswool jumpers—that provide phenomenal value and a real social conscience.

www.communityclothing.co.uk

15. Carrier Company

Drawing inspiration from the starkly beautiful North Norfolk coast, Carrier Company creates traditional workwear and outdoor clothing. Their designs are famously durable and functional, based on classic garments worn by local fishermen and farmers. Their iconic ‘Carrier’ bags and hardwearing smocks are testament to a design philosophy rooted in purpose and place.

www.carriercompany.co.uk