Indian cricketers have always been athletic icons. These days, their influence is starting to go beyond just the pitch. They’re shaping style norms, showing how men can look sharp at the gym, the airport, or even on a night out. 

Even the fans are starting to look at how they dress on travel days, and post-match interviews, and look for outfit inspirations on their Instagram, then copy those choices without hesitation. What used to be limited to endorsements has turned into a real influence on men’s wardrobes.

Fashion brands are also catching on fast, so you’re not wrong to think that cricket players are becoming fashionable icons.

Less Gym Bro, More Street Style

Look at KL Rahul, who told Grazia his style “isn’t about standing out as it’s about staying true.” He often picks clean, relaxed silhouettes, such as slim track pants and crisp T-shirts, and tops them off with a watch for polish.

As global brand ambassador for Paul & Shark, he represents upscale athleisure that works just as well off-field. That same vibe translates into everyday trends, like joggers that don’t look lazy, hoodies that pass post-work errands, and sneakers that feel intentional.

Prints, Layers, and Big Statements

Then there’s Virat Kohli. His wardrobe has shifted from flashy streetwear to sharp formality. He’s usually seen in tailored suits, Nehru jackets, and even Bandh galas. In an Aza Fashions interview, he said, “fashion is an extension of your personality; what you feel from within reflects on the outside.” 

“I like to dress well. I like to present myself well,” he said. That’s mostly one of the reasons why he’s become the face of what serious Indian men want: structure with personality, versatility that works from practice nets to party nights. Well, since a tailored jacket doesn’t sweat through drills, this crossover works.

Shreyas Iyer and Hardik Pandya also bring the game off the field: Iyer’s often seen in fitted leather jackets, sharp watches, and coordinated ethnic pieces. Pandya leans into athleisure with loud sneakers, like Versace and Louboutin, and sleek hairstyles that complete the image. Their influence makes fashion bold without feeling try-hard.

Accessories Matter Too

Contrary to popular belief, accessories aren’t just extras, as they can also be the focus of one’s fit. Watches, sunglasses, chains, and high-end sneakers, are some accessories that cricketers like Rohit Sharma have been spotted wearing. He would also pair caps with luxury timepieces.

Meanwhile. Kohli works closely with designer Nandita Mahtani, who calls him “inspirational to style” and credits his love for statement sunglasses. These pros know that when you walk into a space, what people notice isn’t the jersey number, as it’s how you carry the outfit. Fans pick up on that, and suddenly streetwear feels like runway art.

What This Has to Do with Style and Confidence

It’s more than clothes. KL Rahul said confidence started when his style felt like him, and not just a forced look. That quiet self-assurance shows on every appearance. Even Kohli, who once looked back at his old photos, called himself “a bit embarrassed.” Things are different now, though, since he owns every look.

That matters because Instagram posts from dressing rooms or airports feel more inspiring than trend articles. Today’s man wants to move through life with that same confidence. The same mindset, of how you own your looks, shows up in other parts of daily life, too.

Whether it’s picking outfits that reflect your mood or figuring out what is the best betting app for Indian punters, you just want that confidence oozing in.

Brands Are Catching On

Now, brands are leaning in fast. Rahul’s Paul & Shark show luxury meets sportswear. Kohli’s long-term Puma and One8 collaborations (and recent shift to Agilitas) show that brands want that trust and repeat style messaging.

Even the IPL stadium is showing it: Anushka Sharma, Kohli’s spouse and fashion icon, turned up at the IPL 2025 final in rhinestone jeans, luxury watches, and coordinated sets that mirror what men are wearing too. In the crowd, you’d also spot layered streetwear, oversized polos, and designer sneakers.

So, in a way, attending these matches isn’t just about watching the sport anymore. It’s also becoming an event or gathering that anyone would want to look good for. All that considered, it should only be a matter of time before more giant and luxury brands sign India’s top cricketers.

Final Notes

Without a doubt, Indian cricketers are making men’s fashion feel real again. They’ve taught us how to pick clothes that reflect who we are. You can be sharp without trying too hard, polished without sacrificing comfort, accessorized without conceit.

Take notes: wear what feels you. Keep colours minimal but cut crisp. Choose one accessory that stands out, and most importantly, wear what makes you feel confident.