The Saucony Trainer 80 isn’t just a retro-inspired running shoe; it’s a symbol of community, creativity, and the enduring spirit of running. Saucony, a brand deeply rooted in the history of the sport, has celebrated the rebirth of this classic silhouette by partnering with two vibrant London communities: the influential radio station and community hub Balamii, and the inclusive running collective Your Friendly Runners. This collaboration underscores Saucony’s “Run As One” mantra, highlighting the power of unity and shared passion.

Saucony, often hailed as the “Original Running Brand,” has a long and storied history of crafting innovative footwear that inspires athletes and style enthusiasts alike. From the starting line to the concert crowd, Saucony’s commitment to community shines through, connecting people through shared interests ranging from fashion and design to art, music, and of course, running.

The partnership with Balamii and Your Friendly Runners perfectly embodies this ethos. “This project with Saucony represents everything Balamii stands for – community and talent,” says James Browning from Balamii. “We are proud to have brought together these incredible emerging artists for a campaign that celebrates heritage style for a new generation.” Matt Horrocks from Your Friendly Runners echoes this sentiment: “Everything we do at YFR sits at the intersection of running and community, so it felt like a natural alignment to feature in the launch of Saucony’s timeless Trainer 80. It’s exciting to be bringing back a true OG style that still feels super relevant today.”

The Trainer 80’s story begins in 1978, a time when it revolutionized the running world with its innovative use of high-density EVA foam. By eliminating the outdated cardboard layer between the sole and upper, Saucony created a softer, more responsive ride, setting a new standard for running shoe performance. Now, this classic design returns with its retro charm intact, reimagined for the modern age. The Trainer 80 seamlessly balances Saucony’s heritage of innovation with a street-ready style that’s as relevant today as it was decades ago.

The accompanying campaign, masterfully directed and photographed by Joe Howat and produced by CANADA, draws inspiration from Saucony’s rich history. It pays homage to the Trainer 80’s origins in the late 1970s and 1980s while showcasing its contemporary appeal. Featuring key members from both Balamii and Your Friendly Runners, the campaign captures the energy and diversity of these thriving London communities, highlighting the shoe’s connection to real people and real passions.

The Trainer 80 is more than just a shoe; it’s a piece of running history, a symbol of community, and a stylish expression of individuality. It’s a shoe that’s ready to run through time, connecting generations of runners and celebrating the enduring spirit of the sport.