If you’re anything like us here at The Coolector, you’ll be very particular about your jeans and demand the perfect fit that delivers both excellent comfort and unparalleled performance wherever your adventures take you.

If you also value impeccable value for money with your denim purchases, the guys at Gustin need to be well and truly on your radar. They offer an innovative means of making your menswear purchases that sets them apart from the competition in our opinion.

Traditional retail is incredibly inefficient and this typcially means higher prices for everyone. Crowdfunding the manufacturing of their products allows Gustin to make exactly what their customers want at an unbeatable price point. Win, win. After some new jeans? Check out our pick of 8 of the best below:

The 1986 Jeans ($148)

A true selvedge denim icon – this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.

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Black x Black Stretch Jeans ($153)

A rugged black-on-black composition transformed by just a touch of stretch to make it that much better and easier to wear hard. The value is also unbeatable. The Black X Black Stretch.

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Linen 5-Pocket ($87)

The perfect blend of linen and cotton paired with Gustin’s iconic 5 pocket fit creates a pant built for all year comfort and style. These are the Linen 5 Pockets. Sewn right in the USA.

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Natural Summer Jeans ($125)

There are a handful of selvedge denims that have totally changed Gustin’s view of what works. Natural selvedge is at the top of this list. This is the Natural Summer – at one of the brand’s best selvedge values of the year.

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Japan Organic Persimmon Dye Jeans ($252)

The Japan Organic Persimmon Dye selvedge is the type of ultra rare denim Gustin live for. It’s a stunningly gorgeous fabric that’s the result of classic technique and exclusive ingredients. There is texture and colour in this fabric that seems almost impossible to achieve. While Gustin have offered some of these textures and colours before, they’ve never presented the combination of all this beauty at such a great value.

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Monster Indigo X Brown Jeans ($186)

If you’re wondering whether Gustin can still be inspired by a new style of selvedge denim, the answer is clearly a resounding yes. Today they present work of rugged selvedge art and one of the reasons the brand continue to fall in love over and over again with the world of rare denim. It’ll challenge you, but the break-in is well worth it. They call it the Monster Indigo X Brown. 

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Banana Selvedge Jeans ($208)

Gustin’s partner mill in Japan came to them with a very special offer. A value on one of the coolest denims they’ve run. This gives Gustin the opportunity to pass that value on to you – for this campaign only, their treat. Yarns spun directly from banana plants are transformed into vintage selvedge denim by masters in Japan. This is an ultra-rare denim find with one of the most beautiful surface textures and feels the brand have ever found. 

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Japan Olive Jeans ($186)

Colour is transformative. In the case of this rare denim, it’s all about olive. An olive warp crossed with an even darker olive weft. It creates a look like no other pair of denim. To Gustin, it feels like a military-inspired trouser. The surface is intensely coloured and rich. The feel is all raw denim — starched, crisp, and rugged. The combination is really the best of both worlds: colour providing a refreshing alternative to traditional indigo selvedge.

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