If you ask us, the same sportswear titans have dominated the sneaker world for too long. Nike and Adidas have a stranglehold on the world of athletic footwear that refuses to loosen. But where do you go if you want something different? Something you won’t spot 20 other people wearing on the way into the office?

Thankfully, there are still plenty of cool independent brands that make great sneakers while flying, for the most part, under the radar. They’re by no means a secret, but you have to know where to look.

So, if you want to avoid the big-name brands and invest your money in something smaller, here are a few labels to consider.

JAK

Sleek, stripped-back kicks don’t come cheap (looking at you, Common Projects), but luxe minimalism doesn’t have to come with an outrageous price tag. Lisbon-based JAK proves it. This is a brand that designs sneakers with simplicity and timelessness at the fore, offering a balanced blend of style and substance that feels effortless.

Each pair of JAK shoes is handcrafted in Portugal using premium full-grain leather. They’re built to age gracefully, developing character and charm over time. Clean lines, subtle branding, and exceptional craftsmanship make these sneakers a quiet yet powerful addition to any wardrobe.

In a world obsessed with maximalism and chunky silhouettes, less can be more, after all.

Shop now at JAK

ROA

Trail sneakers and hiking boots that don’t sacrifice style for functionality? That’s essentially ROA’s USP. This Italian label fuses outdoor performance with boundary-pushing design, creating footwear that can go toe-to-toe with the big guns and look good while doing it.

Bold silhouettes, technical fabrics and Vibram soles combine to create sneakers that stand out in rugged natural landscapes and urban environments. They’re not for everyone, but if you value functionality wrapped in striking, futuristic style, ROA truly does lead the pack.

Shop now at SSENSE

Cariuma

Cariuma is more than just a sneaker brand—it’s a movement in sustainable footwear. Hailing from Brazil, this eco-conscious, skate-inspired label prioritises environmentally friendly production without compromising on comfort or style.

Each pair of Cariuma shoes is crafted using natural, recycled and organic materials. They’re lightweight, cushioned and built to keep up with your day. And, get this: for every pair sold, Cariuma plants two trees, making these sneakers a choice you can feel genuinely good about.

Great for the planet, perhaps even better for your feet.

Shop now at Cariuma

Stepney Workers Club

Stepney Workers Club champions simplicity with a touch of nostalgia. Inspired by the egalitarian ethos of workers’ sports clubs, this East London brand delivers sneakers that are as unpretentious as they are stylish. Think simple silhouettes, bold block colours and chunky trims.

Its signature vulcanised styles, the Dellow and Varden, are built for durability. Think classic canvas uppers, sturdy gum soles and a timeless aesthetic that transcends fleeting trends.

Put simply, these are sneakers made to endure – a refreshing antidote to fast fashion.

Shop now at END.

Zespa

Hailing from Aix-en-Provence, this French brand specialises in elevating basic, everyday footwear with a meticulous eye for detail and a preference for high-end materials.

Handmade in limited runs, Zespa’s sneakers showcase premium fabrics like full-grain leather and velvety suede. Gold-stamped logos and precise stitching add a hint of personality without making a song and dance about it, meaning these sneakers can be worn with anything from T-shirts to tailoring.

Shop now at Zespa

Norda

Norda has been making waves in the world of trail running for a while, approaching the sport from a uniquely meticulous, technical and aesthetically conscious position. As a result, it has become a cult favourite among serious runners and outdoor-style enthusiasts alike. At its core, the Canadian brand uses cutting-edge materials like bio-based Dyneema (the world’s toughest fibre) and Vibram soles to create sneakers that push the boundaries of performance.

Lightweight yet tough, Norda sneakers handle rugged terrain with ease. They’re engineered to last, making them a go-to for serious adventurers. Whether you’re conquering mountain paths or exploring the wild, these things won’t let you down.

Shop now at END.

Merrell 1TRL

Chances are you’ve probably heard of Merrell before. What you may not know is that the outdoor footwear label has a subbrand dedicated to blending performance and style. The 1TRL line reinvents practical footwear with a fresh perspective. These aren’t just hiking shoes—they’re sneakers you wouldn’t be surprised to see strolling through the streets of Paris on Fashion Week.

With features like Gore-Tex uppers and Vibram soles, 1TRL sneakers bring serious performance credentials to a stylish package. Whether hitting the trails or navigating the city, these shoes are built to keep up.

Functional and forward-thinking, they’re the best of both worlds.

Shop now at Merrell

Notwoways

Bold, futuristic, and unapologetic. Notwoways is a sneaker brand that thrives on pushing boundaries. Founded in London, it’s made a name for itself with chunky silhouettes and electrifying colourways.

Despite their eye-catching designs, these sneakers don’t sacrifice comfort or quality. They’re crafted with premium materials and designed for everyday wear. If you want a sneaker that turns heads while keeping your feet happy, this young indie brand has you covered.

Shop now at Notwoways

Walsh

Walsh doesn’t follow trends. It makes them. As the last remaining UK-based sports footwear manufacturer, this Bolton-born brand has been crafting sneakers with care and precision since 1961.

With retro-inspired running designs and modern updates, Walsh combines vintage charm with enduring quality. Each pair is handmade in England, ensuring every detail is on point. For sneakers steeped in history but still ready for today, Walsh is a clear winner.

Shop now at Walsh

Spring Court

Spring Court is a quiet legend in the sneaker world. Originally designed in 1936 for tennis players, this French brand has perfected the art of timeless footwear. Often overlooked in favour of brands like Novesta, Superga and Converse, it tends not to get the attention it deserves… here in the UK, at least.

Its canvas sneakers are simple yet distinctive, featuring a signature ventilated sole for added comfort. They pair effortlessly with everything from denim to tailored trousers, lending a touch of understated cool. If you know, you know – and once you try Spring Court, you’ll understand why.

Shop now at Spring Court